Company News, Packaging News

Unilever Joins Loop System

Will debut reusable packaging concepts.

Unilever rolled out reusable packaging innovations across nine of its brands—including four new product formats. The new products will be tested on Loop, a new first-of-its-kind, waste-free global shopping system.Loop is an innovative new business model, bringing together a coalition of consumer goods companies and recycling leader TerraCycle. Premium durable packaging is delivered directly to the consumer; then, it is returned and refilled. Three Unilever brands will be the first to test new...

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